About
A full measure, and nothing hidden.
We started this company because buying a supplement should not take faith. You should be able to see what is in it, how it was tested, and how good the science is.
What the name means
A full measure is the whole amount: nothing shaved off, nothing padded. For us it means three things you can check on every product page.
- The whole label. Supplement Facts, other ingredients and allergens, in text you can read and search.
- The whole report. What the lab report for each product covers and what it leaves out, in plain words.
- The whole truth about the evidence. A grade for each benefit, with the studies linked, including when the research is early.
Who we are
Three partners: one who has trained and coached for seventeen years, one who runs the numbers and operations, and one who builds the technology.
How we choose products
We went through our manufacturer’s catalog of about 190 products and read the full label of more than fifty. We left out popular ones whose doses were far below what studies used, and anything sold on weight-loss or detox promises. Where a product we carry has a limit, such as a blend that lists only a total or a dose below what was studied, its page says so.